Brand & identity — Branding Concept for LPL Franchise
Logo Redesign Concept for Kandy Tuskers
A conceptual logo redesign for Kandy Tuskers, a Sri Lankan franchise professional Twenty20 cricket team competing in the Lanka Premier League. Focused on creating a distinctive team identity while maintaining brand recognition.
- Role
- Graphic Designer
- Client
- Lanka Premier League, Kandy Tuskers
- Year
- Apr–May 2021
- Scope
- Concept Project
- Team
- Solo
- Tools
- Figma · Illustrator · Photoshop
Outcome
- Developed conceptual logo redesign
- Created distinctive team identity
- Maintained brand recognition in sports context
Tags
What I did
- 01Explored multiple identity directions and motifs
- 02Constructed primary mark and supporting lockups
- 03Built presentation mockups for sports applications
Key features
- 01Iconic tusker mark with strong silhouette
- 02Flexible horizontal and stacked lockups
- 03Broadcast-safe contrast and color palette
- 04Geometry grid ensuring consistency