Brand & identity — Branding Concept for LPL Franchise
Logo Redesign Concept for Colombo Kings
A conceptual logo redesign for Colombo Kings, a franchise Twenty20 cricket team based in Colombo, Sri Lanka, competing in the Lanka Premier League. The focus was to create a distinctive team identity while maintaining brand recognition within the sports context.
- Role
- Graphic Designer
- Client
- Lanka Premier League, Colombo Kings
- Year
- Apr 2021
- Scope
- Concept Project
- Team
- Solo
- Tools
- Figma · Illustrator · Photoshop
Outcome
- Developed conceptual logo redesign
- Created distinctive team identity
- Maintained brand recognition in sports context
Tags
What I did
- 01Explored multiple concept directions for the Colombo Kings identity
- 02Crafted a primary mark, supporting lockups, and usage exploration
- 03Prepared presentation-ready mockups for real-world sports applications
Key features
- 01Bold primary mark with strong presence at small sizes
- 02Versatile lockups for horizontal and stacked formats
- 03Color system aligned with team identity and broadcast needs
- 04Grid-based construction for consistency across applications