Brand & identity — Brand Identity Redesign
Rebranding Logo of The qexle
A rebranding project for The qexle team, incorporating minimalistic design principles and strategic color choices to enhance brand recognition. The project focused on creating a modern, distinctive identity that would stand out in the competitive digital landscape while maintaining professionalism and approachability.
- Role
- Graphic Designer
- Client
- The qexle
- Year
- Feb 2022
- Scope
- Rebranding Project
- Team
- Solo
- Tools
- Adobe Illustrator · Adobe Photoshop · Figma
Outcome
- Incorporated letter Q as significant icon
- Used saturated blue color for visual distinction
- Applied minimalistic construction for modern appeal
- Optimized design for various publication platforms
Tags
What I did
- 01Analyzed existing brand identity and market positioning
- 02Developed minimalistic design concepts emphasizing the letter Q
- 03Selected strategic color palette featuring saturated blue tones
- 04Created comprehensive brand guidelines for various platforms
- 05Designed logo variations for different application contexts
Key features
- 01Minimalistic design approach for contemporary appeal
- 02Strategic use of saturated blue for brand recognition
- 03Q-centric icon design for memorable brand association
- 04Scalable logo system optimized for digital platforms
- 05Professional aesthetic suitable for business applications